The Red Fort Complex was built as the palace fort of Shahjahanabad – the new capital of the fifth Mughal Emperor of India, Shah Jahan. Named for its massive enclosing walls of red sandstone, it is adjacent to an older fort, the Salimgarh, built by Islam Shah Suri in 1546, with which it forms the Red Fort Complex.

The private apartments consist of a row of pavilions connected by a continuous water channel, known as the Nahr-i-Behisht (Stream of Paradise). The Red Fort is considered to represent the zenith of Mughal creativity which, under the Shah Jahan, was brought to a new level of refinement. The planning of the palace is based on Islamic prototypes, but each pavilion reveals architectural elements typical of Mughal building, reflecting a fusion of Persian, Timurid and Hindu traditions The Red Fort’s innovative planning and architectural style, including the garden design, strongly influenced later buildings and gardens in Rajasthan, Delhi, Agra and further afield.

The planning and design of the Red Fort represents a culmination of architectural development initiated in 1526 AD by the first Mughal Emperor and brought to a splendid refinement by Shah Jahan with a fusion of traditions: Islamic, Persian, Timurid and Hindu. The innovative planning arrangements and architectural style of building components as well as garden design developed in the Red Fort strongly influenced later buildings and gardens in Rajasthan, Delhi, Agra and further afield. The Red Fort has been the setting for events which have had a critical impact on its geo-cultural region.

How old is Red Fort

The Red sandstone walls of the massive Red Fort (Lal Qila) rise 33-m above the clamour of Old Delhi as a reminder of the magnificent power and pomp of the Mughal emperors. The walls, built in 1638, were designed to keep out invaders, now they mainly keep out the noise and confusion of the city.

Who built Moti Masjid in Red Fort

Mughal emperor Aurangzeb

The Moti Masjid ( lit. ‘Pearl mosque’) is a 17th-century historical mosque, not open for worship, inside the Red Fort complex in North Delhi, India. It was built by Mughal emperor Aurangzeb, damaged during the Siege of Delhi, and subsequently restored by the British.

Queen of red fort

The Mumtaz Mahal, a jewel nestled within the Red Fort, whispers tales of a queen’s elegance and a king’s devotion. Named after the beloved wife of Shah Jahan, this architectural marvel stands as a testament to their enduring love.

5 facts about red fort

• It Was Originally White! …
• A Monument Commissioned by Shah Jahan. …
• Named ‘Qila-e-Mubarak’ …
• The Red Fort role in the 1857 Rebellion. …
• Two Majestic Gates with Rich History. …
• Rang Mahal: A Hidden Gem Inside. …
• It Took 10 Years to Build. …
• The Kohinoor Diamond Adorned Its Walls.

Akshardham temple

‘Akshardham’ means the divine abode of God. It is hailed as an eternal place of devotion, purity and peace. Swaminarayan Akshardham at New Delhi is a Mandir – an abode of God, a Hindu house of worship, and a spiritual and cultural campus dedicated to devotion, learning and harmony. Timeless Hindu spiritual messages, vibrant devotional traditions and ancient architecture all are echoed in its art and architecture.The mandir is a humble tribute to Bhagwan Swaminarayan (1781- 1830), the avatars, devas and great sages of Hinduism. The traditionally-styled complex was inaugurated on 6 November 2005 with the blessings of HH Pramukh Swami Maharaj and through the devoted efforts of skilled artisans and volunteers.

SPIRITUAL SIGNIFICANCE

Bhagwan Swaminarayan

The inner sanctum or garbhagruh of the Akshardham mandir is home to Bhagwan Swaminarayan and his divine succession of gurus – Gunatitanand Swami, Bhagatji Maharaj, Shastriji Maharaj, Yogiji Maharaj, and Pramukh Swami Maharaj.

Each element of Akshardham echoes with spirituality – the Mandir, the Exhibitions and even the Gardens.
The Akshardham mandir has over two hundred murtis, representing many of the spiritual stalwarts over many millennia. The spiritual premise of Akshardham is that each soul is potentially divine. Whether we are serving the family, the country our neighbors or all living beings the world over , each service can help one move towards divinity. Each prayer is a call towards improving oneself and moving closer to God.
A visit to Akshardham is a spiritually enriching experience. Whether it is in realising the power of prayer, in feeling the strength of non-violence, in being aware of the universal nature of Hinduism’s ancient principles, or just in admiring the beauty of God’s abode on Earth –- each element has a spiritual significance.

FACTS AND FIGURES

• Opened 6th November 2005
• Constructed by Bochasanwasi Shri Akshar Purushottam Swaminarayan Sanstha (BAPS)
• Inspired by HH Yogiji Maharaj (1892-1971 CE)
• Created by His Holiness Pramukh Swami Maharaj
• More than 300,000,000 volunteer hours went into making the complex
• Over 8,000 volunteers from across the world participated in building it
• Mandir built from intricately carved sandstone and marble 
• Exhibitions on Hinduism, including Bhagwan Swaminarayan’s life and teachings such as prayer, compassion, and non-violence.
• Open gardens, water bodies and step-well styled courtyard 

Akshardham Temple in Delhi offers a transformative experience through stunning architecture, spiritual ambiance, cultural exhibits, and a tranquil garden, symbolizing harmony and unity among visitors of all backgrounds. The Akshardham Temple in Delhi is a great example of human art.

Rules of akshardham temple

The following guidelines apply:

• Upper Wear: Must cover shoulders, chest, back, and upper arms. No sleeveless, tank tops, or low-cut tops.
• Lower Wear: Must extend below the knees. …
• Sarongs are available for purchase at ₹100 if needed to maintain the Mandir’s sacred environment.

Gurdwara Bangla Sahib

A Place of Peace and Service:Bangla Sahib

Gurudwara Bangla Sahib, situated in the heart of New Delhi, stands as a symbol of spiritual devotion and selfless service. This sacred Sikh shrine is not only a place of worship but also a symbol of Sikh values, history, and heritage.

The history of Gurdwara Bangla Sahib dates back to the 17th century. It was originally a bungalow (or “Bangla” in Hindi) owned by Raja Jai ​​​​​​Singh, a Moghal noble during the reign of Emperor Aurangzeb. 

The eighth Sikh Guru, Guru Har Krishan Ji, stayed at this bungalow in 1664 during his visit to DelhiDuring this visit of Guru Sahib the people of Delhi were suffering from smallpox epidemic. Guru Sahib out of love and compassion for suffering humanity dipped his holy feet in water and poured charan amrit into a small chaubacha (tank). All those who drank the water were cured from the disease and thus the people of Delhi were saved from the deadly epidemic . His selfless service and healing presence earned him the admiration of the locals.

In honor of Guru Har Krishan Ji’s visit and service, Raja Jai ​​​​​​Singh donated a bungalow to the Sikh community and thus the foundation of Gurdwara Bangla Sahib was laid and it became a place of worship and service .

Sarovar Sahib

At the heart of Gurudwara Bangla Sahib is the Sarovar, a sacred pool of water that symbolizes purity and spiritual purification . Devotees visit the Sarovar to participate in the ancient tradition of isnan, or purification, which is believed to purify the soul and renew the spiritual journey . Amidst the tall buildings of New Delhi, the Sarovar (sacred pool) stands out, reminding us of the lasting significance of Sikh spirituality

Langar

The langar of Gurudwara Bangla Sahib is the epitome of the Sikh principle of selfless service. It operates 24 hours a day and offers free meals to anyone who walks in, regardless of background. This practice instills humility, equality and a sense of community in all who participate in the Langar. This practice not only addresses hunger but also reflects  the spirit of unity and equality.

Architecture

The architecture of Gurdwara Bangla Sahib in Delhi is a blend of both traditional and contemporary elements, reflecting the rich Sikh heritage and the demands of modern urban life.One of the most iconic features of the gurdwara is its stunning golden dome, which can be seen from a distance. This dome symbolizes the spiritual and divine aspect of the gurdwara.

Gurdwara Bangla Sahib has a large sarovar (sacred pool) in its complex, which is a central element of Sikh gurdwara architecture.The main prayer hall of Gurdwara Bangla Sahib is a spacious and peaceful area where Sikh religious ceremonies, including kirtan (devotional singing) and the reading of Guru Granth Sahib (the Sikh holy scripture), take place.

Spiritual Events & Celebrations

Gurdwara Bangla Sahib, like many other Sikh gurdwaras, hosts various celebrations and events throughout the year. These festivals are an integral part of Sikh religious and cultural life and often attract large congregations of devotees and visitors. 

Gurpurabs mark the birth anniversaries of the Sikh Gurus. The Gurpurabs of Guru Nanak Dev Ji, Guru Gobind Singh Ji, Guru Harkrishan ji and other gurus are celebrated with special prayers, kirtan (devotional singing) and readings from the Guru Granth Sahib. Langar is served to all participants. 

Nagar Kirtan, which is a religious procession, is also organized on special occasions. It includes the singing of hymns, the carrying of the Guru Granth Sahib in a beautifully decorated palanquin and a lively presentation of Sikh culture and tradition.The ceremony of Amrit Sanchar,which is a significant event, also occurs regularly.

Ugrasen ki Baoli

Discover a Hidden Time Warp Bang in the Middle of Modern-Day Delhi

Agrasen ki baoli has a hundred and eight steps to get down to the bottom, so climbing all the way down and up again is quite an exercise. It is best done by taking your time, stopping often to sit on the steps or the side ledges and letting the atmosphere of the place wash over you. If you are the more adventurous type, you could also explore the little slit-like https://www.until.life/wp-admin/post.php?post=124&action=editopenings on the side, which then lead to further narrow passages and ultimately emerge directly onto the upper ledges. This will allow you some really dramatic photos, but could also be potentially dangerous as the ledges have no railings.

As you descend down the steps of the baoli, the very bottom is at least a few degrees cooler than at the top due to the absence of direct sunlight. In the cold winter weather, which is when I visited, this may not have been much of an advantage. But, I could well imagine the draw of the baoli in the searing summers, when the coolness of these lower floors would be a very welcome respite.

A small tunnel, about waist high, runs through the back wall of the baoli to the other side. As it was well past the rainy season, the bottom of the baoli was dry, and this tunnel both visible and accessible. A few daredevil school kids, obviously with a strong sense of discovery, had crouched their way through this passage to emerge on the other side. I could hear their excited voices echoing off the stonewalls.

You could do the same. Crouching to enter the tunnel, you will need to walk about ten paces through the damp passageway to come out on the other side. You will emerge at the bottom of a circular well shaft, the walls paved with solid stone slabs. And, if you look up, you can notice that the very top of the well has been fenced off with a wire net, probably for safety.

A Half-Broken Mosque with Unusual Features, near the Entry Gate to the Baoli

This particular mosque has two unusual traits that you can look out for. One is its whale back roof – which is a roof with slightly arched slopes – that is highly unusual for a mosque. And, the second is its unique red-colored pillars, which, if you look closely at the bottom, are carved with Buddhist motifs at the base.

Raja Agrasen and the Kingdom of Agroha

Agrasen Ki Baoli is said to have been built by Raja Agrasen, the famous forefather of the prosperous Agrawal community. But – judging by the style of its architecture – this baoli was probably repaired during the Tughlaq or Lodi eras, in the 14th or 15th century.

Raja Agrasen was the king of Agroha, a city of traders, from whom the prosperous Agrawal community claims descent. The Agroha kingdom was not far from Delhi, close to modern-day Hisar. Legend has it that a hundred thousand traders lived in Agroha during its heyday. Any immigrant wanting to settle in the city would be given a brick and a rupee by each inhabitant, providing him a hundred thousand bricks to build himself a house and a hundred thousand rupees to start his new business.

Over time, the residents of Agroha spread out all over India as the Agrawal community, an influential and respected community who are well recognized for their commercial skills.

Delhi’s Magical Baolis

Baolis, or stepwells, is an architecture that is entirely unique to India.

These baolis were usually built by kings, nobles or rich merchants for public use. They served mainly the more arid parts of India, where water management was important due to the seasonal fluctuations in rain. Many of these old baolis can still be seen today in Delhi, Rajasthan, Gujarat and even Pakistan.

Apart from being used for water, baolis were important centres for social gatherings and religious ceremonies. Women were its main users, as it was they who collected water and prayed to the local Gods for blessings. This is why so many baolis have places of worship attached to them. And in fact, it could well be the reason for their continued existence and survival.

Apart from being used for water, baolis were important centres for social gatherings and religious ceremonies. Women were its main users, as it was they who collected water and prayed to the local Gods for blessings. This is why so many baolis have places of worship attached to them. And in fact, it could well be the reason for their continued existence and survival.

National Museum, New Delhi

The National Museum in New Delhi, also known as the National Museum of India, is one of the largest museums in India. Established in 1949, it holds a variety of articles ranging from the pre-historic era to modern works of art. It functions under the Ministry of Culture, Government of India.

The National Museum, located on Janpath Road, is one of the largest and most prestigious museums in India. Established in 1949, it is home to a vast and diverse collection of art, artifacts, and antiquities that span over 5,000 years of Indian history.

Highlights of the Collection

The museum houses over 2,00,000 objects. Key galleries include:

1. Harappan Civilization Gallery – Artifacts from Indus Valley, including the famous Dancing Girl bronze statue.
2. Maurya to Gupta Period – Buddhist sculptures and relics.
3. Manuscripts Gallery – Ancient handwritten texts on palm leaves and paper.
4. Miniature Paintings – Rajasthani, Mughal, Pahari schools of art.
5. Decorative Arts – Weapons, jewelry, textiles, and more.
6. Central Asian Antiquities – Items brought by Sir Aurel Stein during his expeditions.

Educational Activities

• Guided tours (audio and group)
• Temporary exhibitions
• Workshops, lectures, and children’s programs

The four-story building has a rectangular plan and layout oriented with its line of symmetry in an east-west axis, longitude in a north-south axis, and its main entrances on the east and the west.

The National Museum of Natural History houses 12 permanent galleries that exhibit the rich biological and geological diversity of the Philippines. It includes creatively curated displays of botanical, zoological, and geological specimens that represent our unique natural history

The Louvre exhibits sculptures, objets d’art, paintings, drawings, and archaeological finds. At any given point in time, approximately 38,000 objects from prehistory to the 21st century are being exhibited over an area of 72,735 m² (782,910 sq ft), making it the largest museum in the world.

Art museums contain collections of paintings, sculptures, and other important works of art. Some art museums’ collections cover many different styles and periods of history. Others specialize in artworks from a particular time period or a single art style, such as modern art. scientific subjects.

The building was constructed as the Agriculture and Commerce Building in 1940. It was designed in the Neoclassical style by Filipino architect Antonio Toledo in the late 1930s, having the same dimensions and floor plan as its twin building located at the side of the circle, the Finance Building.

The arts have been classified into seven forms: painting, architecture, sculpture, literature, music, theatre, and filmmaking. Some arts may be derived from others; for example, drama is literature with acting, dance is music expressed through motion, and songs are music with literature and human voice.

The museums role is to to prevent further deterioration of the artifact after it is acquired. The museum also researches on how the artefact was made and how to conserve it in the future. Research And Publication- The main objective of a museum as a research and documentation centre is to know its collections.

A museum is an institution dedicated to displaying or preserving culturally or scientifically significant objects. Many museums have exhibitions of these objects on public display, and some have private collections that are used by researchers and specialists.

The Museum presently holds approximately 2,00,000 objects of diverse nature, both Indian as well as foreign, and its holdings cover a time span of more than five thousand years of Indian cultural heritage.

 an institution devoted to the procurement, care, study, and display of objects of lasting interest or value. American Museum of Natural History. also : a place where objects are exhibited. an art museum

A museum curator is responsible for ensuring that these artifacts are handled and displayed in a way that keeps them safe. They oversee the item’s documentation, conduct research on the collection, and find the right packaging for items whenever they have to be transported.

Rajghat Memorial

Raj Ghat is a memorial complex in Delhi, India. The first memorial was dedicated to Mahatma Gandhi where a black marble platform was raised to mark the spot of his cremation on 31 January 1948 and consists of an eternal flame at one end. Located on Delhi’s Ring Road, a stone footpath leads to the walled enclosure that houses the memorial. Later the memorial complex was expanded to include memorials for other prominent Indian leaders including Charan Singh, Jawaharlal Nehru, Lal Bahadur Shastri, Indira Gandhi, Rajiv Gandhi, Chandra Shekhar and Atal Bihari Vajpayee.

Raj Ghat is the final resting place of Indian politician Mahatma Gandhi, one of the most respected leaders of all times. On 31 January 1948, Gandhi was cremated on the bank of the holy Yamuna River and his ashes buried. Shortly afterwards a monument was built here which is open to visitors.

Raj Ghat stands as an elegant, solemn and austere tribute to Mahatma Gandhi – India’s revered Father of the Nation and one of the most iconic figures in the Indian history. When one approaches this memorial, all sense of bustling Delhi vanishes into reverent silence as one approaches a peaceful space surrounded by lush gardens, exuding an air of simplicity and austerity that befits him and his life’s work.

Raj Ghat in Delhi is a serene and elegant memorial dedicated to the father of the nation, Mahatma Gandhi. Just like Gandhiji who was a simple yet powerful leader, his memorial also reflects simplicity in its structure and design. Located on the banks of the River Yamuna, Raj Ghat marks the spot where he was cremated after the assassination. In addition to this, the Raj Ghat area also contains the cremation spots aka samadhis of several other famous leaders in the country. Whether you are a history buff or a backpacker, it counts among the prime attractions to explore once you step out of your hotels in Delhi for a sightseeing trip.

Mohandas Karamchand Gandhi, also known as Mahatma Gandhi, was assassinated on 30^th January 1948 and the following day, his body was cremated at a spot near the Yamuna. Raj Ghat marks the exact location where Gandhiji was consigned to flames and his last rites were performed. A simple memorial was built at this place in keeping with Gandhiji’s philosophy and practice of living a modest life.

Originally, Raj Ghat Gate was the name of an old gate that existed in the walled city of Delhi called Shahjahanabad. It opened on the west bank of the River Yamuna at a place called Raj Ghat. Later, the area where the memorial for Gandhiji was built came to be referred to as Raj Ghat.

Over the years, the samadhis of many notable Indian leaders were constructed in the Raj Ghat area, including former Presidents and Prime Ministers of the country. Rashtriya Smriti Sthal, the samadhi of Atal Bihari Vajpayee constructed in 2018 is the latest addition to the Raj Ghat area

Gandhiji’s memorial at Raj Ghat is a square platform made using black marble. The plain structure has the words ‘Hey Ram’ inscribed on it since these were the last words uttered by the assassinated leader. On top of the marble platform, an eternal flame enclosed in a glass frame burns ceaselessly, all through the day and night. The memorial was designed by Vanu G. Bhuta in keeping with Gandhiji’s policy of simple living and high thinking.

There is also a beautiful garden surrounding the memorial. The garden has a number of labeled trees that have been planted by noted dignitaries from around the world, including Queen Elizabeth II, Vietnamese leader Ho Chi Minh, USA President Dwight D. Eisenhower, and several others. 

The National Gandhi Museum or Gandhi Memorial Museum at Raj Ghat celebrates the life and ideology of Mahatma Gandhi through a collection of pictures, sculptures, books, films, and other memorabilia related to Gandhiji’s life. The museum has a rich collection of more than 35,000 documents and books related to Gandhiji’s life and works, some of which have been written by the leader himself. It also exhibits 23 models of charkhas or spinning wheels along with some of his personal items, such as his dhoti, shawl, walking sticks, a few of his teeth, and even one of the bullets that were used to assassinate him.

There is an audio-visual section at the museum where films on Gandhiji’s life and work are shown inside an auditorium of 75 seats.

Memorials in the Vicinity of Raj Ghat, Delhi

• Vijay Ghat (Lal Bahadur Shastri)
• Shantivan (Pandit Jawahar Lal Nehru)
• Shakti Sthal (Indira Gandhi)
• Veer Bhoomi (Rajiv Gandhi)
• Karma Bhumi (Shankar Dayal Sharma)
• Rashtriya Smriti Sthal (Atal Bihari Vajpayee)

Shri Laxmi Narayan Temple (Birla Mandir)

Laxminarayan Temple or Birla Temple, New Delhi, India.

India has been a country of all major religious believes since its past. Almost all the religions have its specific places of worship and prayers. Temple is one of such religious places where Hindus go to worship and pray frequently. There are numbers of famous temples in India. The Laxminarayan temple of Delhi is one of them.

Laxminarayan Temple is also known as Sri Laxmi Narayan Mandir, Birla Temple and Birla Mandir. The Laxminarayan temple was the biggest and the most beautiful Hindu temple in Delhi until completion of the Akshardham Temple on the bank of river Yamuna in 2005. The Laxminarayan Temple built in 20^th century is one of the most visited temples of Delhi by local devotees and tourists from all over India and abroad.

During the festivals of Janmashtami and Diwali, Laxminarayan temple turns into a major attracting center, visited by large numbers of devotees.

The Laxminarayan Temple was the first biggest temple covering an area of 3 hectares (7.5 acres) including a park with sculptures. This is located near Connaught Place, New Delhi, in India. The main temple building has 3 floors from its base, accommodating the shrines of idols on its high plinth of first floor. The highest shikhara (peak) of the temple above the sanctum sanctorum is 49 meter (160 feet) high. This temple is one of major tourist attraction of Delhi.

Who built Laxminarayan Temple of Delhi:

The Laxminarayan Temple was funded and built by an industrialist and his son. His name was Baldeo Das Birla and his son was Jugal Kishore Birla. B. D. Birla was a rich industrialist and he was a friend of Mahatma Gandhi. In fact, Mahatma Gandhi suggested him to build temples in different Indian cities, accessible to all castes.

The Laxminarayan Temple was first of its series to start from Delhi. Since this temple was supported by Birla, it is also famous as “Birla Temple” Delhi

Sris Chandra Chatterjee was the architect of Lakshminarayan Temple. He invited and employed around one hundred skilled artisans from Benares city to build and carve the temple. The Laxminarayan Temple is in northern or “Nagara Style of temple architecture”. The Nagara Style of temple architecture was mostly used during 5^th and 6^th century AD in India.

The foundation stone of the temple was laid by Jat Maharaja Udaybhanu Singh in 1933. The carvings and icons of temple were carried on under the guidance of Acharya Bishvanath Shastri. Some of the walls inside the temple are adorned with carvings depicting scenes from religious text of Hindus from Ramayana and Mahabharata.

On the exterior, the garbhagriha (central shrine) is crowned by a tower-like shikhara (peak). On the outer wall of temple, you can see many carvings including the symbol of “Swastika”. Many foreign tourists get confused with Hitler’s Nazi symbol, used on his flag. Hitler defamed swastika using a sign, as same as swastika.

The Laxminarayan temple was inaugurated by Mahatma Gandhi. Mahatma Gandhi was well aware of the Indian society. There were practices of caste system within Hindus, in which people of lower social strata of the same were believed to be impure. And they were discriminated in society, and they were not permitted to enter in a temple.

This temple is dedicated to Laxmi Devi (goddess of prosperity) and Narayan Bhagwan (the preserver), their idols are housed in central shrine of temple thus, called LaxmiNarayan Mandir. Apart from idols of LaxmiNarayan, the Darshana or a view of other famous Hindu gods and goddesses can be taken here in this temple.

The statues (Murtis) of gods and goddesses like Durga Devi, Shankar or Shiva Bhagwan, Devi Parvati, Krishna Bhagwan, Shri Rama, Sita Devi, Laxmana Ji, Hanuman Ji and Bhagwan Ganesha, are other beautiful attractions of the temple. All these idols are beautifully carved out into white marble brought from the state of Rajasthan.

The Laxminarayan temple houses a Geeta Bhawan Hall, where religious discourse is organized from time to time. The Geeta Bhawan is located in northern part of the temple and it is dedicated to Krishna.

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Indraprastha Apollo Hospitals, New Delhi is a multi-specialty tertiary acute care hospital with 710 beds and one of the most sought after destinations in Asia for healthcare. A state-of-the art modern facility in the heart of the capital, it is spread over 15 acres and has a built-up area of over 600,000 square feet.

We engage the best consultants through a rigorous credentialing and privileging process who are supported by the best healthcare staff. Regular training programs, conferences and continuing medical education programs are undertaken to keep the staff abreast with the latest developments in their fields.

It has the latest and Best-in-Class medical technologies like PET- MR, PET-CT, Da Vinci Robotic Surgery System, BrainLab Navigation System, Portable CT Scanner, NovalisTx, Tilting MRI, Cobalt based HDR Brachytherapy, DSA Lab, Hyperbaric Chamber, Fibroscan, Endosonography, 3 Tesla MRI, 128 Slice CT scanner to provide world-class care

That Indraprastha Apollo Hospitals became the first hospital in India to be JCI accredited in 2005 stands testimony to our standardized processes. We also became the first hospital to be reaccredited in 2008 and 2011. It has NABL accredited clinical laboratories and a state of the art blood bank.

Few of the Salient features are:

• 52 Specialties under one roof
• First Hospital in India to perform a Paediatric Liver Transplant in 1998 and one of the busiest Liver Kidney transplant program in the country,
• Maximum number of ICU Beds in a Private Hospital in India
• NABL accredited clinical laboratories,
• Experienced and renowned doctors in Cardiac sciences (Cardiology & Cardio-thoracic Surgery) and Neurological sciences (Neurology & Neuro-surgery),
• Largest Sleep Lab in Asia
• One of the largest Dialysis Units in India
• Apollo Cancer Institute is a Comprehensive Cancer care centre with management of cancers as a multi-speciality concerted approach including the most advanced Radiation Oncology Centre with NovalisTx, ClinaciX and HDR-Brachytherapy
• 6 bed dedicated Bone Marrow Transplant Unit with stringent infection control practices

Book Appointment at Indraprastha Apollo Hospital

Booking an appointment at Indraprastha Apollo Hospital in Sarita Vihar, Delhi, has never been easier. Whether you need a consultation with top specialists or advanced medical treatments, scheduling your visit through Apollo 24|7 ensures a hassle-free experience. With just a few clicks, you can access the Apollo Hospital Delhi doctor list, select your preferred specialist, and confirm your Apollo Hospital Delhi appointment at your convenience.

Using Apollo 24|7 for appointment booking provides numerous advantages, including instant confirmation, access to the Apollo Hospital Delhi phone number for support, and seamless integration with diagnostic and pharmacy services. Avoid long waiting hours and ensure a smooth consultation process by booking online. Take control of your healthcare journey today with Apollo 24|7 and experience world-class medical services at Indraprastha Apollo Hospital.

BLK-Max Super Speciality Hospital Delhi

BLK-Max Super Speciality Hospital is part of the largest healthcare network in India. Spread over 6,50,000 sq. ft., the hospital offers a wide range of services, making it a force to reckon within the field of Super Speciality Tertiary Healthcare. The Hospital has a capacity of 650 beds with dedicated 162 critical care beds, 22 modular operation theatres and speciality-specific dedicated OPD blocks. We have more than 1500 healthcare providers, 150 globally renowned super specialists and 300 medical experts.

BLK-Max Super Speciality Hospital is accredited by Joint Commission International (JCI), National Accreditation Board for Hospitals and Healthcare Providers, and National Accreditation Board for Laboratories and Calibration, for its processes and high-quality patient care.

BLK-Max Super Speciality Hospital is the largest stand-alone private sector hospitals in Delhi and the range of services offered at BLK make the Hospital a force to reckon with in the field of Super Speciality Tertiary Healthcare.

Our NABH accredited hospitals offer best in class services to our patients

Organization Accredited by
Joint Commission International
Hosptial: BLK-Max Super Speciality Hospital

NABL accredited Labs

Specialities

Urology

Bone Marrow Transplant

Cancer Care

Cardiac Sciences

Gastroenterology

IVF Infertility

Liver Transplant

Neurosciences

Orthopaedics

Plastic Surgery

Paediatric Liver Transplant

General and Laparoscopic Surgery

Bariatric Surgery

Kidney Transplant

Academic Affairs, Research & Continuing Education (AARCE)

department of Academic Affairs, Research & Continuing Education (AARCE) has been envisioned to foster academic programmes, both at the basic and the super speciality levels, encourage research activities and help in skill enhancement by promoting continuing medical and nursing education programmes.

AARCE embodies a tenacious and integrated framework for high quality, cutting edge and scientifically rigorous research and education. It has been formed to facilitate in meeting the needs of the growing community. AARCE started as a committee, with the seeds sown in October’2008, however, functionally it started in May’2009 by means of regular clinical meetings and Newsletters. Nevertheless, there is a famous quote “Necessitie, the inuentour of all goodnesse”, meaning “Necessity is the mother of invention. Thus, to meet the advancement of technologies, need for training and economic impacts thereof, this committee was reconstituted in March’2011 for a new venture, and re-christened as a department of Academic Affairs, Research & Continuing Education (AARCE), which now, not only, includes the in-house education and training activities but also the nurturing and developing clinical talent in association with training and development division of the hospital.

Sir Ganga Ram Hospital

The academic milieu at Sir Ganga Ram Hospital is nurtured and promoted by the Department of Academics under the Chairmanship of Dr. Anupam Sachdeva. It started as a committee created by the Board of Management in 1996 under the stewardship of Dr. K.C. Mahajan. It flourished under his guidance into a full-fledged Department of Academics. He is now the Advisor of the department. The department has been entrusted with the following tasks:

Coordinating the teaching program of the various departments of the hospital (India) and putting them together into a single comprehensive booklet.

India is a leading destination for those seeking affordable and high-quality medical treatment. Sir Ganga Ram Hospital is a top choice, as it offers medical care that meets international standards at an affordable price.

Sir Ganga Ram Hospital: Medical services offered

General medicine

It involves doctors identifying and managing a wide range of illnesses and ailments.

Specialised departments

This includes neurology, nephrology, gastroenterology, orthopaedics, cardiology, and more focus on specific areas of medicin

Surgical services

Advanced treatments like orthopaedic, gastrointestinal, neurosurgery, cardiovascular and urology surgeries are offered by the hospital.

Diagnostic services

The hospital encompasses modern diagnostic centres equipped with endoscopy, pathology, laboratory services, and imaging facilities like X-ray, MRI and CT scans.

Emergency care

The hospital delivers round-the-clock services capable of managing trauma and medical emergencies.

Intensive Care Units (ICUs)

The hospital offers specialised services, including surgical, medical, neonatal and cardiac ICUs.

Fortis Flt. Lt. Rajan Dhall Hospital, Vasant Kunj, New Delhi

Fortis Hospital, Vasant Kunj, stands as a premier healthcare institution with a storied legacy of 18 years in delivering exemplary medical care. Located in the upscale locality of Vasant Kunj in Delhi, this hospital is recognized for its commitment to high standards of medical excellence, advanced technology, and comprehensive patient care. Since its establishment in 2006, Fortis Hospital, Vasant Kunj, has become a leading healthcare provider, having successfully treated over 2 million patients across a diverse range of 30 specialized fields. This extensive experience underscores the hospital’s commitment to delivering high-quality medical care through a multidisciplinary approach. 

Fortis Hospital, Vasant Kunj’s broad range of specialties and its extensive experience in treating millions of patients reflect its dedication to providing comprehensive, expert healthcare. The hospital’s multidisciplinary approach ensures that patients receive tailored and effective care across a wide spectrum of medical fields.  

fortis famous for

Since its inception in 2006, Fortis Bannerghatta Road has been dedicated to providing world-class medical services to patients from all walks of life. With a commitment to excellence, innovation, and patient-centric care, the hospital has established itself as a leader in the healthcare industry.

Fortis International Hospitals- Healthcare of International Standards within the reach of each

Fortis Healthcare Limited – an IHH Healthcare Berhad Company – is a leading integrated healthcare services provider in India & one of the largest healthcare organization’s in the country with International reach and recognition for excellence in health and patient care.
The health and patient care also expands to numerous places across the globe, with over 20+ International Government tie-ups, patients coming in from over 175 countries, with over 2Mn+ international patients treated.

The Fortis Advantage

1. Clinical Expertise
Fortis Healthcare is the 1st hospital network in India to monitor and publish clinical outcomes. It is also the highest accredited hospital network with the largest pool of clinical talent in India.

2. International Exposure
Over 2,00,000 international patients treated from 175+ countries. We also have 20+ international Govt. tie-ups.

3. Premium Services
Fortis is known for providing excellent service for its international patients, making the care delivery system flawless and convenient for everyone.

4. Choice Of Location
Fortis Hospitals are located across all major metro and non-metro Indian cities and one can decide to get treated at a location of his/her choice.

5. Value For Money
Fortis provides world-class service at competitive rates.

special facilities and services that you provide international patients

Lots!
⦁    Airport pickup and drop

⦁    A SIM card, provided to you immediately after your arrival, so that you can talk to your relatives back home

⦁    VISA/FRRO assistance

⦁    Language interpreters

⦁    Foreign Exchange conversion at the hospital

⦁    Fax, photocopy, and courier services

⦁    Laundry services

⦁    In-room color television, cable connection, DVD player

⦁    Complimentary Wi-Fi in most of our hospitals

⦁    Complimentary stay in your room for one attendant (while you are being operated on, we will provide alternative accommodation for your attendant)

⦁    Special arrangements to meet specific religious or dietary needs

⦁    Daily updates for your referring doctors

AIIMS – All India Institute Of Medical Science

All-India Institute of Medical Sciences was established as an institution of national importance by an Act of Parliament with the objects to develop patterns of teaching in Undergraduate and Post-graduate Medical Education in all its branches so as to demonstrate a high standard of Medical Education in India; to bring together in one place educational facilitieshttps://www.until.life/wp-admin/post.php?post=103&action=edit of the highest order for the training of personnel in all important branches of health activity; and to attain self-sufficiency in Post-graduate Medical Education.

The Institute has comprehensive facilities for teaching, research and patient-care. As provided in the Act, AIIMS conducts teaching programs in medical and para-medical courses both at undergraduate and postgraduate levels and awards its own degrees. Teaching and research are conducted in 42 disciplines. In the field of medical research AIIMS is the lead, having more than 600 research publications by its faculty and researchers in a year. AIIMS also runs a College of Nursing and trains students for B.Sc.(Hons.) Nursing post-certificate) degrees.

About Us

• Last Updated On : 20 Mar 2019

• Home
• Introduction
• About AIIMS
• Teaching
• Research
• Patient Care
• Directors
• Management
• Annual Reports
• Minutes of Meeting
• AIIMS Online Donation
• Speeches

Introduction

Creating a country imbued with a scientific culture was Jawaharlal Nehru’s dream, and immediately after independence he prepared a grand design to achieve it. Among the temples of modern India which he designed, was a centre of excellence in the medical sciences. Nehru’s dream was that such a centre would set the pace for medical education and research in Southeast Asia , and in this he had the wholehearted support of his Health Minister, Rajkumari Amrit Kaur.

The health survey and development committee ,chaired by Sir Joseph Bhore, an Indian Civil Servant ,had in 1946 already recommended the establishment of a national medical centre which would concentrate on meeting the need for highly qualified manpower to look after the nation’s expanding health care activities . The dreams of Nehru and Amrit Kaur and the recommendations of the Bhore Committee converged to create a proposal which found favor with the government of New Zealand. A generous grant from New Zealand under the Colombo Plan made it possible to lay the foundation stone of All India Institute of Medical Sciences (AIIMS) in 1952.The AIIMS was finally created in 1956,as an autonomous institution through an Act of Parliament ,to serve as a nucleus for nurturing excellence in all aspect of health care.

All-India Institute of Medical Sciences was established as an institution of national importance by an Act of Parliament with the objects to develop patterns of teaching in Undergraduate and Post-graduate Medical Education in all its branches so as to demonstrate a high standard of Medical Education in India; to bring together in one place educational facilities of the highest order for the training of personnel in all important branches of health activity; and to attain self-sufficiency in Post-graduate Medical Education.

The Institute has comprehensive facilities for teaching, research and patient-care. As provided in the Act, AIIMS conducts teaching programs in medical and para-medical courses both at undergraduate and postgraduate levels and awards its own degrees. Teaching and research are conducted in 42 disciplines. In the field of medical research AIIMS is the lead, having more than 600 research publications by its faculty and researchers in a year. AIIMS also runs a College of Nursing and trains students for B.Sc.(Hons.) Nursing post-certificate) degrees.

Twenty-five clinical departments including four super specialty centers manage practically all types of disease conditions with support from pre- and Para-clinical departments. However, burn cases, dog-bite cases and patients suffering from infectious diseases are not entertained in the AIIMS Hospital. AIIMS also manages a 60-beded hospital in the Comprehensive Rural Health Centre at Ballabgarh in Haryana and provides health cover to about 2.5 lakh population through the Centre for Community Medicine.

About Us

• Last Updated On : 20 Mar 2019

• Home
• Introduction
• About AIIMS
• Teaching
• Research
• Patient Care
• Directors
• Management
• Annual Reports
• Minutes of Meeting
• AIIMS Online Donation
• Speeches

Introduction

Creating a country imbued with a scientific culture was Jawaharlal Nehru’s dream, and immediately after independence he prepared a grand design to achieve it. Among the temples of modern India which he designed, was a centre of excellence in the medical sciences. Nehru’s dream was that such a centre would set the pace for medical education and research in Southeast Asia , and in this he had the wholehearted support of his Health Minister, Rajkumari Amrit Kaur.

The health survey and development committee ,chaired by Sir Joseph Bhore, an Indian Civil Servant ,had in 1946 already recommended the establishment of a national medical centre which would concentrate on meeting the need for highly qualified manpower to look after the nation’s expanding health care activities . The dreams of Nehru and Amrit Kaur and the recommendations of the Bhore Committee converged to create a proposal which found favor with the government of New Zealand. A generous grant from New Zealand under the Colombo Plan made it possible to lay the foundation stone of All India Institute of Medical Sciences (AIIMS) in 1952.The AIIMS was finally created in 1956,as an autonomous institution through an Act of Parliament ,to serve as a nucleus for nurturing excellence in all aspect of health care.

All-India Institute of Medical Sciences was established as an institution of national importance by an Act of Parliament with the objects to develop patterns of teaching in Undergraduate and Post-graduate Medical Education in all its branches so as to demonstrate a high standard of Medical Education in India; to bring together in one place educational facilities of the highest order for the training of personnel in all important branches of health activity; and to attain self-sufficiency in Post-graduate Medical Education.

The Institute has comprehensive facilities for teaching, research and patient-care. As provided in the Act, AIIMS conducts teaching programs in medical and para-medical courses both at undergraduate and postgraduate levels and awards its own degrees. Teaching and research are conducted in 42 disciplines. In the field of medical research AIIMS is the lead, having more than 600 research publications by its faculty and researchers in a year. AIIMS also runs a College of Nursing and trains students for B.Sc.(Hons.) Nursing post-certificate) degrees.

Twenty-five clinical departments including four super specialty centers manage practically all types of disease conditions with support from pre- and Para-clinical departments. However, burn cases, dog-bite cases and patients suffering from infectious diseases are not entertained in the AIIMS Hospital. AIIMS also manages a 60-beded hospital in the Comprehensive Rural Health Centre at Ballabgarh in Haryana and provides health cover to about 2.5 lakh population through the Centre for Community Medicine.

Objectives of AIIMS

• To develop a pattern of teaching in undergraduate and postgraduate medical education in all its branches so as to demonstrate high standard of medical education to all medical colleges and other allied institutions in India.
• To bring together in one place educational facilities of the highest order for the training of the personnel in all important branches of the health activity.
• to attain self sufficiency in postgraduate in medical education.

patient care

AIIMS strives hard to make world class clinical care available to millions of underprivileged citizens of India and neighboring countries. While its magnificent buildings and hi-tech facilities may create a superficial image of elitism, a visit to AIIMS is enough to dispel any such illusion

Its corridors are thronged by patients, most of them too poor to afford quality treatment elsewhere. They come here with high hopes because of the reputation which AIIMS as built up. AIIMS is at present, not a single hospital but a conglomerate of facilities .It has over 1500 spread over the main hospital, Dr. Rajendra Prasad Centre for Ophthalmic sciences, Cardiothoracic Centre, Neurosciences Centre, Institute Rotary Centre Hospital and De-addiction Centre. This complex of facilities caters to about 1.5 million outpatients and 80,000 inpatients every year .The number of surgical operations performed at AIIMS last year was over 100,000.

The post Best hospitals in delhi appeared first on Until Life.

Traditional marketing refers to offline, conventional methods such as:

• Print ads (newspapers, magazines, flyers, brochures)
• Broadcast media (TV, radio)
• Outdoor advertising (billboards, posters, transit ads)
• Direct mail, telemarketing
• Event sponsorships and PR campaigns markobrando.com+13in.indeed.com+13imarticus.org+13imarticus.org

Benefits:

• Tangible & trustworthy: Physical ads build credibility, especially think brochures or billboards geeksforgeeks.org+5boostability.com+5voguebusiness.com+5
• Broad/local reach: Effective for regional audiences via local newspapers, radio, or transit ads reddit.com+15boostability.com+15imarticus.org+15
• Brand authority: Print in trusted outlets boosts reputation imarticus.org

Drawbacks:

• Expensive: High costs for production and placement
• Poor measurability: ROI is hard to quantify accurately thesun.co.uk+15boostability.com+15imarticus.org+15
• One-way communication: No direct interaction with consumers en.wikipedia.org+14markobrando.com+14canadacreate.com+14
• Limited flexibility: Changes are slow and costly once launched arxiv.org+14markobrando.com+14geeksforgeeks.org+14

2. What Is Digital Marketing?

Digital marketing uses online platforms like websites, social media, email, search engines, apps, paid ads, and influencer campaigns .

Core benefits:

• Cost-effective & high ROI: Allows small budgets with measurable returns—e.g., email marketing can yield 3,800% ROI boostability.com+12timespro.com+12zaclab.com+12
• Precise targeting: Reach audiences by demographics, behaviors, location geeksforgeeks.org+1imarticus.org+1
• Measurable & data-driven: Track clicks, conversions, engagement in real time
• Two-way interaction: Engage directly with users via comments, chats, polls reddit.com+2markobrando.com+2imarticus.org+2
• Global reach: Connect worldwide while still targeting locally
• Flexible & agile: Optimize and tweak campaigns on the fly geeksforgeeks.org
• Personalization: Messages can be uniquely tailored to individual preferences

Challenges:

• Crowded digital space: High noise and competition timespro.com+3futurelearn.com+3voguebusiness.com+3
• Skill/tech required: Effective use demands expertise in tools, analytics, SEO, etc. imarticus.org+4futurelearn.com+4zaclab.com+4
• Privacy concerns: Requires compliance with data protection laws madigital.eu
• Fast-moving environment: Platforms, algorithms, and trends change rapidly geeksforgeeks.org

3. Side-by-Side Comparison

4. Why Both Matter: The Hybrid Approach

• Build trust via traditional, then drive action via digital markobrando.com+1zaclab.com+1
• Brands like Intrepid Travel saw 68% more bookings by splitting budgets 50/50 across both theaustralian.com.au
• Luxury brands still send print materials to high-end clients, paired with digital follow-up
• Vogue’s Power to the Marketer emphasized blending heritage with digital to strengthen brand loyalty voguebusiness.com

5. Which Should You Use?https://www.until.life/wp-admin/post.php?post=23&action=edit

Traditional if:

• You target local/regional demographics (TV viewers, commuters)
• Your audience trusts physical media (older or high-trust segments)
• You want brand credibility and tactile presence

Digital if:

• You want precise audience targeting
• You need measurable results and ROI
• You require flexibility to test and optimize campaigns
• You aim for global reach or niche audience

Best strategy:
Use both—traditional can strengthen your brand presence, while digital captures real-time engagement and conversions.

6. Integrating Them: Tips

• Use QR codes on print ads to drive digital engagement boostability.comthesun.co.ukmarkobrando.com
• Promote events via broadcast + capture registrations online
• Retarget users who saw your OOH or TV ad with digital ads
• Use TV or print to reinforce digital brand identity

Bottom Line

Traditional marketing offers familiarity, tangibility, and trust—ideal for brand building at scale.
Digital marketing delivers precision, engagement, and measurable ROI—perfect for driving action and optimizing performance quickly.

Smart brands integrate both to gain credibility and agility.

The post DIFFERENCE BETWEEN TRADITIONAL MARKETING AND DIGITAL MARKETING. appeared first on Until Life.

Affiliate marketing is a performance-based marketing strategy where individuals or businesses (called affiliates) promote someone else’s product or service and earn a commission for each sale, lead, or click they generate blinkstore.in+5similarweb.com+5fractalmax.agency+5.

How it works:

1. You join an affiliate program or network.
2. You receive a unique affiliate link or code.
3. You promote the product via your content—blog, social media, email.
4. If a user clicks your link and takes the desired action, you earn a commission.

This setup lets merchants pay only for actual results, while affiliates get rewarded when they drive traffic or sales.

2. Types of Affiliate Marketing

According to Investopedia, there are three main types reddit.com+13investopedia.com+13tapfiliate.com+13fractalmax.agency+1businessinsider.com+1blinkstore.in:

1. Unattached Affiliate – You promote a product without personal experience or endorsement.
2. Related Affiliate – You’re in the same niche but may not have used the product yourself.
3. Involved Affiliate – You personally use and passionately recommend the product.

Each type varies in credibility, trust, and how much your audience will engage.

3. Common Compensation Models

Affiliates are paid through different models blunturi.orginvestopedia.comen.wikipedia.org+15blog.hubspot.com+15earnkaro.com+15:

• Pay-Per-Sale (PPS): Commission for every sale made via your link (most common).
• Pay-Per-Lead (PPL): Payment based on generating leads or actions (e.g. sign-ups).
• Pay-Per-Click (PPC): You get paid per click—less common due to high merchant risk.

4. Why Businesses Love Affiliate Marketing

Cost-Effective & Low Risk

You only pay affiliates when they deliver results—no upfront ad spend. That makes it highly efficient the-sun.com+4earnkaro.com+4fractalmax.agency+4tapfiliate.com+1reddit.com+1.

Extended Reach

Affiliates promote to their own networks, bringing your products to audiences you might not reach otherwise en.wikipedia.org+15earnkaro.com+15similarweb.com+15.

High ROI

With no payment until conversion happens, ROI tends to be strong—and since around 16% of online orders originate from affiliate programs geeksforgeeks.org+4earnkaro.com+4similarweb.com+4, the system works.

Targeted Traffic

You can recruit affiliates who specialize in your niche—so their audience aligns closely with your buyers .

Trackable Success

Affiliate software provides clear tracking of clicks, sales, and commissions—making it easy to see what works .

5. Benefits for Affiliates

Low Startup Costs

Start with a blog, social channel, or list—no need for product creation or inventory emeritus.org+9earnkaro.com+9similarweb.com+9.

Passive Income

Content with affiliate links can earn commissions long after it’s published blinkstore.in+1geeksforgeeks.org+1.

Flexibility

Work from anywhere, anytime—affiliate marketing adapts to your lifestyle affiliateliz.com+11earnkaro.com+11blinkstore.in+11.

Personal and Professional Growth

Develop skills in writing, SEO, analytics, and marketing—beneficial in many careers reddit.com.

Global Reach

Promote products worldwide, 24/7, with no geographic limitations fractalmax.agency+1blinkstore.in+1.

6. Affiliate Marketing’s Scale & Networks

Most merchants use affiliate networks (e.g., Commission Junction, LinkShare) to:

• Manage affiliate sign-ups
• Provide tracking tools
• Automatically issue payments affiliateliz.com+14en.wikipedia.org+14emeritus.org+14.

Larger affiliates may work directly with merchants, while smaller publishers benefit from network infrastructure.

7. Challenges & Downsides

Affiliate marketing isn’t without pitfalls fractalmax.agency+4blunturi.org+4earnkaro.com+4:

• High Competition: Many affiliates vie for the same products and audience.
• Income Fluctuations: Seasonal changes, algorithm shifts, or merchant decisions can affect earnings.
• Dependence on Third Parties: Affiliate programs, payouts, or cookie tracking can change anytime.
• Reputational Risk: Promoting low-quality offers can hurt your credibility.
• Fraud Risks: Practices like cookie-stuffing and spam can pollute the industry—programs must police affiliates blinkstore.invoguebusiness.com+2en.wikipedia.org+2blinkstore.in+2wired.comen.wikipedia.org.

8. Affiliate Fraud & Ethical Concerns

Shady tactics like spamming and cookie stuffing sparked legal responses (e.g., under CAN-SPAM Act) en.wikipedia.org+1blog.hubspot.com+1.

Programs like Amazon’s and Match.com added policies to stop abuse . Affiliates must follow ethical marketing practices and disclose relationships (FTC guidelines).

9. The Creator-Driven Boom in Affiliates

Affiliate marketing is now a major revenue stream in the creator economy.

• In 2024, affiliate and influencer marketers drove 20% of Cyber Monday e‑commerce sales blinkstore.in+6blog.hubspot.com+6blinkstore.in+6voguebusiness.com+1fractalmax.agency+1businessinsider.com.
• Platforms like ShopMy and LTK empower creators to centralize affiliate income, with luxury brands even forming partnerships voguebusiness.com+1businessinsider.com+1.

Creators with engaged audiences—especially nano and micro-influencers—see strong performance thanks to trust and authenticity voguebusiness.com.

10. Getting Started as an Affiliate

1. Pick a niche you’re passionate about, with good demand and affiliate offers.
2. Join programs via merchant sites or networks.
3. Create content: blogs, social media posts, videos, tutorials.
4. Add affiliate links in your content, with clear disclosures.
5. Drive traffic using SEO, social promotion, email newsletters.
6. Track performance with analytics and affiliate dashboards.
7. Optimize your content, targeting high-performing promotions.
8. Scale by expanding platforms, content types, or affiliate networks.

11. Real-Life Success Stories

• TikTok Side-Hustle: A creator reportedly makes ₹5–10 lakh/month promoting affiliate links via social clips blog.hubspot.com.
• Students and Small Creators: Many individuals earn significant side income through Amazon and Pinterest affiliate links, even working just a few hours daily .

These stories demonstrate affiliate marketing’s scalability, low-risk potential, and appeal to part-timers.

12. Best Practices for Successful Affiliate Marketing

• Be transparent: Always disclose affiliate relationships (FTC rules).
• Choose trusted products: Promote only what you believe in.
• Focus on quality content: Provide value—reviews, comparisons, tutorials.
• Embrace SEO: Optimize content to reach organic search traffic.
• Diversify: Use multiple affiliate programs and content platforms.
• Track and tweak: Use analytics and tracking to refine your approach.
• Build an audience: Followers and repeat visitors drive sustained earnings.

In Summary

Affiliate marketing offers a win-win model: businesses pay only for results, while marketers can build passive income streams with minimal upfront investment. It thrives on trust, targeted content, and performance tracking.

Interested in diving deeper? I can expand any section, walk you through setting up your first campaign, or help plan content. Just let me know!

The post AFFILIATE MARKETING appeared first on Until Life.

google analyatics is a free (with paid premium option) tool from Google that helps you understand who visits your website or app, how they behave, and what they do there youtube.com. It’s like having a virtual dashboard showing all the behind-the-scenes data so you can make smarter decisions.

2. How It Works

1. Tracking Code: A small JavaScript snippet added to every page you want to monitor phoenix.edu+2techtarget.com+2monsterinsights.com+2.
2. Cookies: These snippets drop cookies in users’ browsers to track sessions and repeat visits theknowledgeacademy.com+15monsterinsights.com+15wired.com+15.
3. Data Collection: Tracks page views, session duration, bounce rates, events, conversions simplilearn.com+2monsterinsights.com+2lifewire.com+2.
4. Processing & Reporting: Data is organized into reports—real-time insights, audience behavior, acquisition sources, tech usage theknowledgeacademy.com+8phoenix.edu+8lifewire.com+8.

3. Key Metrics & Dimensions

• Metrics = quantifiable values (e.g., number of users, sessions, bounce rate)
• Dimensions = attributes to slice data (e.g., device type, country, traffic source) en.wikipedia.org+3phoenix.edu+3monsterinsights.com+3

Understanding how metrics connect with dimensions helps you see who your audience is and what they do.

4. Powerful Features in GA4

Google Analytics has evolved—now it’s GA4, designed for both websites and apps.

• Predictive insights—Google’s AI can forecast who is likely to churn or purchase hevodata.com+11marketingplatform.google.com+11phoenix.edu+11
• Anomaly detection—Alerts you when unusual changes happen en.wikipedia.org+1marketingplatform.google.com+1
• Custom reporting (“Explorations”)—Build funnels, paths, and ad-hoc reports en.wikipedia.org+6analyticsmania.com+6marketingplatform.google.com+6
• Cross-platform tracking—No more separate web vs app stats axios.com

5. Benefits

1. Comprehensive view of customer journeys—see where visitors come from and what they do forbes.com+7marketingplatform.google.com+7phoenix.edu+7
2. Data-driven marketing—allocate budget where it performs
3. ROI optimization—evaluate ad campaigns using integrated insights
4. Better UX—improving slow pages thanks to insights (e.g., page-speed reports)
5. Deep demographic understanding—helpful for targeted campaigns

6. How Businesses Use It

• Marketers track campaign performance—see which ads bring visitors and conversions marketingplatform.google.com+12marketingplatform.google.com+12forbes.com+12
• E‑commerce teams analyze shopping behavior—was that buy abandoned in cart?
• UX experts understand user flows—identify drop-off points and improve design
• Executives get high-level reports—how channels perform, where investments pay off

7. Setting It Up

1. Create a Google Analytics account
2. Install tracking code (via CMS plugin or your web template) monsterinsights.com+1youtube.com+1
3. Define Goals/Events (like form fills, purchases) wired.com
4. Integrate with other tools (Google Ads, Search Console, Tag Manager) en.wikipedia.org+5marketingplatform.google.com+5phoenix.edu+5
5. Customize dashboards and reports using “Explorations” analyticsmania.com

8. Limitations & Privacy

• Blocked cookies or script blockers can prevent tracking wired.com+7en.wikipedia.org+7simplilearn.com+7
• IP anonymization is possible but full geo-accuracy can vary
• GA4 uses aggregated data—no personally identifiable info

9. Paid vs Free Versions

• Free GA4: perfect for most small-to-medium websites
• Analytics 360: enterprise-grade, with advanced SLAs, BigQuery integration, deeper sampling marketingplatform.google.com+4en.wikipedia.org+4phoenix.edu+4

10. Example Scenarios

• Speed dashboards help developers optimize slow-loading pages
• Campaign insights show social vs email vs paid performance phoenix.edu
• E-commerce funnels point out where customers drop off before purchase

11. Getting Smarter with Data

• Use UTM parameters to track campaigns in detailhttps://www.until.life/wp-admin/post.php?post=19&action=edit en.wikipedia.org
• Connect GA4 to Looker Studio (formerly Data Studio) for advanced visual reports seo.fr+15en.wikipedia.org+15analyticsmania.com+15
• Use Tag Manager to add and manage tags without code changes

12. Final Thoughts

Google Analytics is the central nerve center for understanding your digital presence. It helps you:

• See who visits
• Understand what they do
• Know when and where they come from
• Measure how well your marketing and content perform
• Identify where improvements are needed

The insights from GA4 don’t just reveal numbers—they reveal opportunities to optimize, scale, and succeed in measurable, data-driven ways.

The post GOGGLE ANALATICS appeared first on Until Life.

Table of Contents

1. What is Social Media Marketing (SMM)?
2. Why Social Media Matters Today
3. Major Social Media Platforms
4. Types of Social Media Marketing
5. How SMM Helps You Grow and Succeed
6. Real-Life Examples of Social Media Success
7. Step-by-Step: How to Build a Social Media Marketing Strategy
8. Mistakes to Avoid
9. Tips to Maximize Results and Earn More
10. Final Thoughts

1. What is Social Media Marketing?

Social Media Marketing (SMM) is the use of platforms like Facebook, Instagram, LinkedIn, Twitter, YouTube, and others to promote a brand, product, service, or individual. It involves:

• Creating and sharing content
• Engaging with followers
• Running paid ads
• Analyzing performance

The goal is to build brand awareness, connect with customers, drive traffic, increase sales, and build a community.

In simple terms:

Social media marketing is using social platforms to build relationships and drive results — whether that’s sales, leads, traffic, or brand love.

2. Why Social Media Matters Today

There are over 5 billion social media users globally. Peoplehttps://www.until.life/wp-admin/post.php?post=17&action=edit spend 2–3 hours a day scrolling, liking, commenting, and sharing content.

Social media isn’t just for fun anymore — it’s where people:

• Discover new products
• Get recommendations
• Read reviews
• Connect with brands
• Watch tutorials
• Learn from influencers
• Make purchase decisions

What this means for businesses:

If you’re not active on social, you’re missing out on massive potential visibility and revenue.

3. Major Social Media Platforms (and What They’re Best For)

Each platform has its own audience and strengths:

You don’t need to be everywhere. Choose platforms based on where your audience is.

4. Types of Social Media Marketing

There are several forms of SMM, each with different goals and strategies:

1. Organic Social Media

• Free content (posts, stories, reels, tweets)
• Builds community and brand over time

2. Paid Social Media

• Sponsored posts and targeted ads
• Helps reach new people fast
• Perfect for sales and lead generation

3. Influencer Marketing

• Collaborating with influencers to promote your brand
• Builds trust and expands reach

4. Social Selling

• Directly connecting with potential buyers (especially on LinkedIn)
• Relationship-driven sales approach

5. User-Generated Content (UGC)

• Sharing content your customers create about your brand
• Builds authenticity and social proof

5. How Social Media Helps You Succeed and Earn More

1. Increases Brand Awareness

Millions can discover your business from one viral post or story.

2. Builds a Loyal Community

Consistent content and engagement make followers feel like part of a family.

3. Drives Website Traffic

Link in bio, swipe-up stories, and call-to-actions bring users to your website or store.

4. Boosts Sales and Leads

With tools like Facebook Ads and Instagram Shopping, you can sell directly inside the app.

5. Builds Authority and Trust

Sharing valuable tips, testimonials, and behind-the-scenes content builds credibility.

6. Improves Customer Relationships

You can reply instantly to queries, comments, or feedback, building trust and loyalty.

7. Provides Data for Better Decisions

Analytics show you what’s working — likes, shares, clicks, conversions — helping refine your strategy.

6. Real-Life Examples of Social Media Success

Example 1: Small Fashion Brand

• Used Instagram Reels to showcase outfits
• Gained 100K followers in 6 months
• Monthly sales grew from ₹50K to ₹5L+
• Leveraged influencer collabs and hashtag trends

Example 2: Local Restaurant

• Shared behind-the-scenes kitchen videos
• Promoted daily specials with Stories
• Customers began tagging them in food photos
• Grew into a viral local brand

Example 3: Freelance Coach

• Used LinkedIn to share tips on career development
• Gained over 20,000 connections
• Converted content views into coaching calls and courses
• Income grew 4X in a year

7. How to Build a Social Media Marketing Strategy

Here’s a step-by-step guide:

Step 1: Set Clear Goals

• Brand awareness?
• Website traffic?
• Sales?
• Community engagement?

Step 2: Know Your Audience

• What age are they?
• Where do they hang out online?
• What problems do they have?

Step 3: Choose the Right Platforms

Don’t waste time trying to be on every app. Choose 1–3 platforms where your audience is active.

Step 4: Create High-Quality Content

• Use images, videos, stories, live streams
• Educate, entertain, inspire, or promote
• Post consistently

Step 5: Engage With Followers

• Reply to comments and DMs
• Like and share their content
• Ask questions and run polls

Step 6: Use Hashtags and Tags

• Boosts discoverability
• Helps join trends and conversations

Step 7: Run Paid Ads

• Target by age, location, interests, and behavior
• Test different creatives and copy
• Start with a small budget and scale up

Step 8: Track and Optimize

• Use Instagram Insights, Facebook Analytics, LinkedIn Analytics, etc.
• Improve based on what gets the most clicks, likes, or conversions

8. Mistakes to Avoid

• Being inconsistent with posting
• Posting only promotional content (no one likes ads all the time)
• Ignoring comments and messages
• Not having a strategy
• Not analyzing results
• Using low-quality visuals or copy
• Buying fake followers (hurts your trust and reach)

9. Tips to Maximize Results and Earn More from Social Media

Be Authentic

Show your real side. People trust humans, not logos.

Create Short-Form Video Content

Reels, Shorts, TikToks — short videos have the most reach today.

Use Stories for Daily Engagement

Share raw, real-time updates. Polls and stickers increase interaction.

Leverage Influencers — Big or Small

Even micro-influencers (5K–50K followers) have powerful impact in niche communities.

Recycle and Repurpose Content

Turn blogs into carousels, tweets into reels, reels into YouTube Shorts.

Focus on Building a Funnel

Use social to capture leads, send them to your email list or store, and nurture them.

10. Final Thoughts: The Power of Social Media Marketing

Social media is more than just likes and shares. When used strategically, it becomes a powerful tool to:

• Build a personal brand
• Grow a business from scratch
• Connect with thousands (or millions)
• Sell products and services
• Create community
• Earn money and long-term loyalty

You don’t need a huge budget — just a clear strategy, good content, consistency, and a human voice.

Whether you’re an entrepreneur, artist, shop owner, or content creator, social media is the fastest, cheapest, and most powerful way to market yourself or your business in the modern world.

The post SOCIAL MEDIA MARKETING appeared first on Until Life.

Table of Contents

1. What is Google Ads?
2. How Google Ads Works (In Simple Terms)
3. Types of Google Ads
4. Why Businesses Use Google Ads
5. How Ads Are Shown: The Auction System
6. Costs: How Much Does Google Ads Really Cost?
7. How Google Ads Gives You a High Scope of Success
8. Case Studies and Examples
9. Tips for Success with Google Ads
10. Common Mistakes to Avoid
11. Google Ads vs. SEO
12. Final Thoughts

1. What Is Google Ads?

Google Ads (formerly Google AdWords) is Google’s online advertising platform. It allows businesses to display ads on:

• Google Search
• YouTube
• Google Maps
• Gmail
• Over 2 million websites and apps in the Google Display Network

It’s one of the most powerful ways to get in front of people exactly when they are searching for what you offer.

For example:
If you sell running shoes, and someone searches “best running shoes for flat feet,” your ad can appear right at the top of the results.

That’s the magic of Google Ads — intent-based marketing.

2. How Google Ads Works (In Simple Terms)

Here’s how it works, step-by-step:

1. You create an ad.
2. You choose the keywords you want your ad to show for.
3. You set a budget and bid (how much you’re willing to pay).
4. Your ad enters Google’s ad auction.
5. If you win, your ad shows up when someone searches that keyword.
6. You pay only when someone clicks your ad (this is called PPC — pay-per-click).

3. Types of Google Ads

There are several types of ads you can run with Google:

1. Search Ads

• Text-only ads that show on Google Search results
• Perfect for high-intent queries like “buy laptop online”

2. Display Ads

• Image or banner ads shown on millions of websites and apps
• Great for brand awareness

3. Shopping Ads

• Product listings with images, prices, and links to buy
• Best for ecommerce stores

4. Video Ads

• Ads that play before or during YouTube videos
• Powerful for storytelling and visual impact

5. App Promotion Ads

• Promote your mobile app across Google platforms

6. Performance Max Campaigns

• Google’s AI-driven campaign that combines all types (search, display, video, shopping, etc.)
• Good for businesses that want automation

4. Why Businesses Use Google Ads

There are many reasons Google Ads is so widely used:

• You reach people at the moment they’re searching
• You can target locally, nationally, or globally
• You control your budget completely
• You get fast results (unlike SEO which takes time)
• You get detailed reports to track ROI

It’s not just ads — it’s demand capture.

Imagine opening a shop right on a busy street. Google Ads puts your shop right where traffic is happening online.

5. How Ads Are Shown: The Auction System

Google doesn’t just show ads to the highest bidder. Instead, it uses a system that considers:

1. Bid amount – How much you’re willing to pay for a click

2. Quality Score – How relevant and helpful your ad is

3. Ad Rank – A combination of your bid and quality score

That means even if someone bids more than you, your ad can still rank higher if it’s more relevant and better written.

6. Costs: How Much Does Google Ads Really Cost?

There’s no fixed price. You set your own budget — even $5/day if you want.

But here’s what you should know:

• Cost-per-click (CPC): Depends on industry and competition
  • Cheap clicks: $0.10 – $1 (e.g., lifestyle blogs, local cafes)
  • Competitive: $5 – $50 (e.g., lawyers, insurance, tech)
• Monthly budget for small business: Usually $500–$2,000+
• Big brands may spend: $10,000–$1M+ per month

Pro Tip: You don’t need a big budget to succeed. You need a smart strategy.

7. How Google Ads Gives You a High Scope of Success

Here’s why Google Ads is one of the highest-potential growth tools:

1. You Reach Ready-to-Buy Customers

People searching “best DSLR camera under ₹50,000” are close to buying. Your ad meets them at the right time.

2. Laser Targeting

You can target:

• Age, gender, income
• Location (even by zip code)
• Device (mobile vs desktop)
• Time of day
• Custom audiences (people who visited your site before)

3. Scalable Results

Start small, scale up as you get profitable. You can test different keywords, headlines, and audiences.

4. Data-Driven Optimization

Google Ads provides clear insights:

• Which keywords convert best
• Which ad headlines get clicks
• What time/day gets most traffic

This helps you refine your campaign and get better results over time.

5. Supports Multiple Goals

• Sales
• Leads
• Website traffic
• App installs
• Brand awareness
• YouTube views

8. Case Studies and Real-Life Examples

Ecommerce Brand

• Spends ₹20,000/month
• Runs Shopping ads and remarketing
• Gets ₹80,000–₹1L revenue monthly
• ROAS (Return on Ad Spend) = 4x+

Local Dental Clinic

• Spends ₹10,000/month on Search Ads
• Targets keywords like “best dentist near me”
• Gets 30–50 calls per month
• Adds 10+ new patients monthly

B2B SaaS Company

• Uses Google Ads to drive demo bookings
• Uses keyword targeting + retargeting
• Cost per lead: ₹800–₹1,200
• Lifetime value of each customer: ₹50,000+

These examples show how diverse the outcomes can be — from local leads to massive ecommerce returns.

9. Tips for Success with Google Ads

Here are some essential tips to get the most out of Google Ads:

Start with Keyword Research

Use tools like Google Keyword Planner, Ubersuggest, or SEMrush to find what your customers are searching.

Use Negative Keywords

Tell Google what NOT to show your ad for (e.g., “free” if you only offer paid services).

Write Compelling Ads

Focus on benefits, include a CTA (like “Get Free Quote”), and match your message to the keyword.

Optimize Landing Pages

Send people to a relevant page, not just your homepage. Make it easy to convert (buy, call, sign up).

Monitor and Adjust

Check your reports every week. Pause poor-performing keywords and invest more in what works.

10. Common Mistakes to Avoid

• Targeting broad keywords without filters
• Ignoring mobile optimization
• Not tracking conversions
• Writing vague ad copy
• Forgetting to test multiple ad versions
• Not using ad extensions (like call buttons, sitelinks)

11. Google Ads vs. SEO: Which Is Better?

Best strategy? Use both together.

• Use SEO for long-term organic traffic.
• Use Google Ads to generate quick results, test ideas, and get targeted traffic fast.

12. Final Thoughts: Why Google Ads Is a High-Opportunity Platform

If you want to grow your business — whether you’re selling a product, generating leads, or just trying to build awareness — Google Ads is one of the most powerful platforms available.

Why?

• It targets people who are already looking for what you offer.
• It puts you ahead of competitors instantly.
• It lets you control everything — budget, audience, location, message.
• It provides detailed data to measure ROI and optimize fast.

And the best part? You can start small, test ideas, and scale what works.

The post what is google ADS appeared first on Until Life.

Search Engine Optimization (SEO) is essential for any business that wants to be found online. But understanding how much SEO should cost — and what you’re actually paying for — can be confusing. The prices seem to be all over the place, from a few hundred dollars to tens of thousands per month.

So let’s break it down in a way that makes sense. This guide will help you understand:

• What SEO is and why it costs money
• Different SEO pricing models
• Typical price ranges
• What you get at different price levels
• How to choose the right SEO service for your budget
• Red flags to watch out for

What Is SEO and Why Does It Cost Money?

SEO is the process of improving your website so that it ranks higher in search engine results (like Google). When done right, it can drive a lot of free traffic to your site — but the work to get there is far from free.

SEO involves:

• Researching keywords your audience is searching for
• Optimizing website content and structure
• Improving site speed and mobile friendliness
• Building backlinks from reputable sites
• Creating high-quality content
• Monitoring analytics and adjusting strategies

All of this takes time, tools, and skilled people — hence, the cost.

Common SEO Pricing Models

Let’s talk about the different ways SEO is typically priced. The most common models are:

1. Monthly Retainer

• What it is: You pay a fixed monthly fee for ongoing SEO work.
• Typical for: Businesses that want long-term SEO growth.
• Price range: $500–$5,000+ per month, depending on scope.

Pros: Consistent effort and results over time
Cons: Long-term commitment required

2. Project-Based Pricing

• What it is: A one-time fee for a specific SEO project (e.g., site audit, keyword research, redesign SEO).
• Typical for: Businesses that need help with a one-off SEO task.
• Price range: $1,000–$30,000+, depending on project size.

Pros: Clear scope and deadline
Cons: May not help much with long-term rankings

3. Hourly SEO Consulting

• What it is: You pay by the hour for SEO advice or tasks.
• Typical for: Smaller businesses or those with in-house teams who need expert support.
• Price range: $75–$300 per hour

Pros: Flexible and scalable
Cons: Can add up quickly if not managed

4. Performance-Based SEO

• What it is: You pay based on rankings, traffic, or leads generated.
• Typical for: Businesses wary of upfront costs.
• Price range: Varies a lot — can be risky.

Pros: You pay for results
Cons: Can lead to black-hat SEO tactics

How Much Does SEO Cost? A Breakdown by Budget

Low Budget SEO ($100–$500/month)

• Often automated or offshore services
• Pre-packaged “one-size-fits-all” strategies
• Limited keyword research
• Minimal content creation
• Usually no link building

Best for: Personal blogs, hobby sites, startups with no budget
Watch out for: Spammy tactics, promises of “#1 on Google in 30 days”

Mid-Range SEO ($500–$2,000/month)

• Custom strategy development
• On-page and technical SEO
• Moderate content creation (e.g., 2–4 blog posts/month)
• Some backlink outreach
• Monthly reporting

Best for: Small businesses, local SEO, ecommerce startups
Quality varies a lot — ask for case studies.

High-End SEO ($2,000–$10,000+/month)

• Dedicated team of strategists, writers, designers, link builders
• Full technical audit and implementation
• Weekly or monthly reporting and strategy updates
• Regular high-quality content production
• PR and link building campaigns
• Conversion rate optimization (CRO)

Best for: Competitive industries, national brands, ecommerce at scale

What Are You Paying For? (Deliverables)

When you pay for SEO, you’re not just paying for some “secret sauce.” You’re paying for expertise, tools, and time. Here’s what a good SEO package should include:

1. SEO Audit

• Identifies current problems on your site
• Checks speed, mobile usability, crawl issues, etc.

2. Keyword Research

• Finding the terms your customers are searching for
• Prioritizing keywords based on search volume and competition

3. On-Page SEO

• Optimizing title tags, meta descriptions, headers, and content
• Internal linking structure and image alt text

4. Technical SEO

• Site speed optimization
• Fixing crawl errors and broken links
• Mobile usability
• Secure HTTPS setup

5. Content Strategy

• Blog post planning and writing
• Updating outdated content
• Creating content clusters or “topic hubs”

6. Link Building

• Earning backlinks from high-authority sites
• Guest posting
• Digital PR or outreach

7. Analytics and Reporting

• Monthly (or weekly) performance updates
• Keyword rankings, traffic, conversions
• Recommendations for improvement

SEO Tools (Another Hidden Cost)

Professional SEO agencies often use paid tools that cost hundreds or thousands per month, including:

• Ahrefs or SEMrush (keyword research, link building)
• Screaming Frog (technical audits)
• Google Analytics & Search Console
• SurferSEO or Clearscope (content optimization)
• Local SEO tools (BrightLocal, Whitespark)

The cost of using these tools is built into your SEO pricing — another reason cheap SEO often cuts corners.

What Affects SEO Pricing?

Not all websites are created equal. Here’s what can impact your SEO costs:

1. Your industry
   • Highly competitive niches like law, finance, or insurance are more expensive.
2. Your goals
   • Local SEO costs less than trying to rank nationally or globally.
3. The state of your website
   • A brand-new site or a poorly built one requires more work.
4. Your timeline
   • Fast results = more resources = higher cost.
5. Who you hire
   • Freelancer, in-house SEO, boutique agency, or large firm? Rates vary.

SEO Pricing by Provider Type

How to Choose the Right SEO Service

1. Set your goals. Are you trying to get more local foot traffic, increase online sales, or build brand awareness?
2. Know your budget. Don’t go broke trying to rank for a term you don’t need.
3. Ask for case studies. Look for examples of past success — ideally in your industry.
4. Get clarity on deliverables. Make sure they’re not just giving you a monthly report with no action.
5. Watch for red flags:
   • Guaranteed rankings
   • Extremely low prices
   • No clear reporting
   • Black-hat tactics (buying links, keyword stuffing)

So… Is SEO Worth the Price?

Yes — if done well. SEO isn’t a quick win, but it’s one of the most cost-effective long-term marketing strategies.

You could spend thousands on ads every month, but once you stop paying, the traffic disappears. With SEO, the traffic keeps coming even after your campaign ends — especially if you’ve built good content and backlinks.

Think of SEO as building a house. It takes time and money to lay the foundation, but once it’s there, you can build on it forever.

Final Thoughts: SEO Pricing in Plain English

SEO isn’t cheap, but it’s not magic either. You’re paying for:

• People’s time and expertise
• Access to powerful tools
• Strategy, content, and backlinks
• Measurable, long-term growth

The right SEO provider will feel like a partner — not a vendor. They’ll talk to you like a human, explain what they’re doing, and be transparent about what’s working (and what’s not).

Don’t just ask, “How much does SEO cost?” Ask instead:
“What am I getting for the money?”

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